[:en]There are so many annoying mistakes email marketers has to face before launching a successful bulk email marketing campaign. Like a typo, grammar and spelling mistakes, dead links, missing medias contents (images, audio or video etc.). Before sending out an email to your customer, you need to watch out for these. However, these are the visible part of buzzkill mistakes of email marketing. You can correct them any time before sending. This is easy to find and replace. So, there are some major buzzkills for email marketing, for which you have to be careful.
To run a successful bulk email marketing campaign, you have to learn about them. In fact, now we will discuss some of them now.
Inappropriate Subject line
Subject lines are like the first impression. Whether your email body has like so great content or cheap advertisement, it does not matter. Because your subscriber will judge you based on your subject line. To be honest, nobody has the time to read your entire email and become disappointed or happy. So, they will just look at your subject line first, if it is interesting enough to drag their attention. Only then they will spend their valuable time on your email. It is like you are going to face a new job interview. You have the perfect background for the job and you are prepared and confident too. But the problem is on your way to interview, you pissed off your interviewer by spilling coffee on him unintentionally in the elevator. As a result, you have ruined your first imprison to him. After that, your interviewer might give you angry look during the interview. So, be careful and come up with a meaningful, engaging, simple subject line.
Lack of diverse device optimization
Now this day’s people do not only read emails on pc like back in days. Mobile phone devices are now as efficient as PC. And people often spend the majority of their time on a smartphone rather than a pc. It is easy to carry a smartphone, not a pc. So, design your content according to devices diversity. Otherwise, your whole campaign might face hiccup rather than success.
Miss use of Call to action button (CTA)
Call to action button is an important part of your email. It will help your subscriber to follow a valid link. But for that, you have to know the objective of your button. Abstract, pointless buttons will annoy your subscribers and will not serve you any purpose. So, put a CTA button which will be relevant to your subscriber. However, don’t leave your email’s important links without a button.
Bottom Line is
Before crafting your bulk email marketing campaign beware of this buzzkills. This will decrease your email readability potentiality. So, craft a strategy which will optimize your email and avoid this buzzkill. Just think you this, as a recipient when you will personally receive an annoying email you will avoid it or filter it. That’s why design and craft your content as if you are the subscriber of your own email. Care for your email. Thank you.
[:bd][vc_row][vc_column][vc_column_text]In the last couple of decades, marketing platforms have changed dramatically. Terms like email marketing agency, social media marketing agency, a content marketing agency have become popular over legacy marketing agency. Once television, newspapers were the prime medium for promoting products and services. The digital transformation had made their effeteness fade away to oblivion. Much efficient and productive channel are now dominating the market. But these channels itself are¬ not proactive, someone or something has to facilitate these channels. That someone or something is an agency.
There is a lot of email marketing agency in the market. Not every agency is suitable for everyone in general. Some are suitable for small businesses for their focused customer support, some are great in serving big businesses. For a successful email marketing campaign, you have to identify your needs along with a suitable email marketing agency for you. In this article, I will give you some key factors suggestion which will help you choose a dynamic email marketing agency.
11 tips for selecting a suitable email marketing agency
Interface: Application program interface is important when it comes to choosing a bulk email provider. Too complex operation or heavy hardware requirement will make hazardous rather than facilitate. A simple, easy to operate, a standard hardware optimized platform will be the most efficient choice.
Delivery count: Maximum number of deliveries should be ensured by a service provider. Generally, it should be 99% or above but less than that any number is an inefficient result.
Email bounce rate: Unlike the delivery count email bounce rate should be less. For example, 1% or bellow bounce rate for email is a pleasant number.
Delivery rate: A minimum number of emails need to be delivered within a given time. It is in between 1000 email per day to 12,000 email per day respectively.
Automated scheduling: Automated scheduling makes it easy to send an email with a time flexibility.
Email templates: A wide range of email templates will help you to craft and design unique content seamlessly for your customer without any hassle.
Preview: Before sending, it is necessary to have a preview of your final email. If any changes are required, this way you will be able to confirm it.
Activities report Delivery rate, open rate, click through rate, spam rate: Tracking and analyzing these reports will help you to make key decisions about your campaign.
Audience segmentation: Audience segmentation enables you to send email to a specified audience.
Database: Your email provider needs to have a premium updated client contact database. It is difficult to collect and manages contact database by yourself.
Customer support service: You might face technical or another types of problems at any time. A customer support service will help you to overcome any obstacles. That’s why an email service provider should have a strong customer support service.So, just don’t select anyone, select the one you need.
Email marketing agency will help you to run a successful campaign seamlessly. But selecting a suitable agency according to your need has impaction on future outcome. It is easy to choose one, you just have to consider the above-mentioned topic.[/vc_column_text][vc_column_text][adrotate group=”1″][/vc_column_text][/vc_column][/vc_row][:]