[:en]Small business email marketing is an underdog idea in our market. Owners of small business in our country generally sceptical about using this tool. A common argument against using email marketing is “this is good for big boys”. It is true big corporation are enjoying benefits from email marketing. That does not mean they are the only beneficiary of email marketing. A small business can gain a lot from email marketing, if only they use it properly. Do not panic, there are no strict rules for email marketing. There are some smart decisions when it comes to obtaining maximum profit even for small businesses.
5 email marketing tips for small businesses
Email marketing can bring a small business unique customer as well as it will help to retain a customer. Since email is an interactive channel. If you look out for few factors smartly, an email will give you high ROI.
- Email type selection
- Content structure and designs
- Contacts database
- Report analysis
- Maintain continuity
Email type selection:
A small business can use email marketing for many purposes. Product promotion, order confirmation, payment confirmation, greetings, newsletters etc. It is important to make sure what type of email do you want to send out. Otherwise, it might become irrelevant to your readers. And a mixed email might bring a confused and mixed review. So, make sure of your email subject before send them out.
Content structure and designs:
Contents in your email is a vital issue. Unnecessary, junk, heavy file will drive your audience away from you. Specific, visually well designed, colourful, lite file size will increase the value of your email.
Sort out your target audience. Sending out email randomly will not effect. Only interested peoples should be your target audience. A well-targeted audience will give you a satisfactory result.
Sending out email is not the final task. Feedback analysis is a curtail part. Open rate, click through rate, bounce rate etc. results will help you to understand your customer as well as help you to make decisions for the future. For analyzing and understanding consumer and consumer behaviour pattern, small business email marketing is an excellent choice of channel.
Maintain consistency. Sending out an email once and then wait for your customer’s engagement for a long time is simply a waste of time. You need to maintain continuity for sending email to your customer. Be active but do not become a boring creepy daily email marketer. Be creative and send an email with an appropriate interval.
Small business email marketing is an amazing digital marketing approach. Since email is cost efficient, interactive and versatile uses range. Email marketing is the best suit for the B2B transaction rather than B2C. Generally, individual peoples have a tendency to skip email but business organization are more serious about email. So, it is evidential email marketing is an optimal choice for any small businesses. It will bring them a big transaction and maintain an organization’s formal approach. It will bring positive growth for your small business and sustainable customer relationship. Thank you for reading my blog, hope it will help you.[:bd][vc_row][vc_column][vc_column_text]In the last couple of decades, marketing platforms have changed dramatically. Terms like email marketing agency, social media marketing agency, a content marketing agency have become popular over legacy marketing agency. Once television, newspapers were the prime medium for promoting products and services. The digital transformation had made their effeteness fade away to oblivion. Much efficient and productive channel are now dominating the market. But these channels itself are¬ not proactive, someone or something has to facilitate these channels. That someone or something is an agency.
There is a lot of email marketing agency in the market. Not every agency is suitable for everyone in general. Some are suitable for small businesses for their focused customer support, some are great in serving big businesses. For a successful email marketing campaign, you have to identify your needs along with a suitable email marketing agency for you. In this article, I will give you some key factors suggestion which will help you choose a dynamic email marketing agency.
11 tips for selecting a suitable email marketing agency
Interface: Application program interface is important when it comes to choosing a bulk email provider. Too complex operation or heavy hardware requirement will make hazardous rather than facilitate. A simple, easy to operate, a standard hardware optimized platform will be the most efficient choice.
Delivery count: Maximum number of deliveries should be ensured by a service provider. Generally, it should be 99% or above but less than that any number is an inefficient result.
Email bounce rate: Unlike the delivery count email bounce rate should be less. For example, 1% or bellow bounce rate for email is a pleasant number.
Delivery rate: A minimum number of emails need to be delivered within a given time. It is in between 1000 email per day to 12,000 email per day respectively.
Automated scheduling: Automated scheduling makes it easy to send an email with a time flexibility.
Email templates: A wide range of email templates will help you to craft and design unique content seamlessly for your customer without any hassle.
Preview: Before sending, it is necessary to have a preview of your final email. If any changes are required, this way you will be able to confirm it.
Activities report Delivery rate, open rate, click through rate, spam rate: Tracking and analyzing these reports will help you to make key decisions about your campaign.
Audience segmentation: Audience segmentation enables you to send email to a specified audience.
Database: Your email provider needs to have a premium updated client contact database. It is difficult to collect and manages contact database by yourself.
Customer support service: You might face technical or another types of problems at any time. A customer support service will help you to overcome any obstacles. That’s why an email service provider should have a strong customer support service.So, just don’t select anyone, select the one you need.
Email marketing agency will help you to run a successful campaign seamlessly. But selecting a suitable agency according to your need has impaction on future outcome. It is easy to choose one, you just have to consider the above-mentioned topic.[/vc_column_text][vc_column_text][adrotate group=”1″][/vc_column_text][/vc_column][/vc_row][:]