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5 email marketing laws to give priority

5 email marketing laws to give priority

[:en][vc_row][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_column_text css=”.vc_custom_1528697846983{margin-top: 60px !important;margin-bottom: 60px !important;}”]Anyone should not start executing email marketing campaign without considering the knowledge of email marketing laws. There are some certain rules that everyone should follow. Otherwise, there is a high chance that your target audience might lose interest on your emails and even in some cases, they can put allegations on your company.
 
email marketing laws

These email marketing laws you should read first

 

Avoid misleading header information

Header information is basically the additional information that is sent in the email marketing campaigns. The information could be the subject line, from field and reply address. According to the email marketing laws, you are not allowed to send misleading information to trick people in reading your emails. If you are sending emails on behalf of a company named “XYZ Corporation” and you are using the name Mostofa Sarwar Farooqi, then it is a serious breach of the law. The recipients and the mentioned person could file a case against the email marketing service provider. You are allowed to put a creative subject line that might grab attention but nothing that are not reliable you should not include.

Insert the business address

There are many countries where it is strictly mentioned to input the valid business address of the company. Business address allows the recipients to contact with the company further regarding any issue. It also demonstrates the authenticity of the company. The address could be the exact office location or it could be a postbox address. There are enormous email marketing templates where in the email footer you can include the address. You only have to edit the information before sending emails to your target audience.

Include an opt-out email receiver

Some people don’t like to receive regular emails from any particular company. They have achieved a particular purpose from the company and now they don’t want to receive any further emails from that company. In many countries email marketing laws, it is obligatory to include an opt-out service for receiving future emails. This opt-out service should be easy to avail by the target audience.

Process the opt-out request perfectly

Some people are highly reactive when they don’t get the expected thing. If they don’t want to receive emails from any company, they simply don’t want it. If they want to unsubscribe emails, their request should be processed as early as possible. You are not allowed to charge any fees for the unsubscription request. Recipients will not provide any additional information that could be detrimental to them. There is also an unsubscribe link in the footer of the email. You should include the link from where the people will unsubscribe. In that link, there should be preferences from where users can wish to unsubscribe from all the emails or unsubscribe from sending daily, weekly or monthly emails.

Send individual discount codes

If you are providing any discount for your target audience, you should send individual discount codes to your target audience. One person has received the email and you will request him/her to forward the email to others, it will not work. You should be careful about obeying this rules.
The above email marketing laws should be followed systematically. It will be excellent for enhancing the brand reputation of the company.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][:bd][vc_row][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_column_text css=”.vc_custom_1528697846983{margin-top: 60px !important;margin-bottom: 60px !important;}”]Anyone should not start executing email marketing campaign without considering the knowledge of email marketing laws. There are some certain rules that everyone should follow. Otherwise, there is a high chance that your target audience might lose interest on your emails and even in some cases, they can put allegations on your company.
 
email marketing laws

These email marketing laws you should read first

 

Avoid misleading header information

Header information is basically the additional information that is sent in the email marketing campaigns. The information could be the subject line, from field and reply address. According to the email marketing laws, you are not allowed to send misleading information to trick people in reading your emails. If you are sending emails on behalf of a company named “XYZ Corporation” and you are using the name Mostofa Sarwar Farooqi, then it is a serious breach of the law. The recipients and the mentioned person could file a case against the email marketing service provider. You are allowed to put a creative subject line that might grab attention but nothing that are not reliable you should not include.

Insert the business address

There are many countries where it is strictly mentioned to input the valid business address of the company. Business address allows the recipients to contact with the company further regarding any issue. It also demonstrates the authenticity of the company. The address could be the exact office location or it could be a postbox address. There are enormous email marketing templates where in the email footer you can include the address. You only have to edit the information before sending emails to your target audience.

Include an opt-out email receiver

Some people don’t like to receive regular emails from any particular company. They have achieved a particular purpose from the company and now they don’t want to receive any further emails from that company. In many countries email marketing laws, it is obligatory to include an opt-out service for receiving future emails. This opt-out service should be easy to avail by the target audience.

Process the opt-out request perfectly

Some people are highly reactive when they don’t get the expected thing. If they don’t want to receive emails from any company, they simply don’t want it. If they want to unsubscribe emails, their request should be processed as early as possible. You are not allowed to charge any fees for the unsubscription request. Recipients will not provide any additional information that could be detrimental to them. There is also an unsubscribe link in the footer of the email. You should include the link from where the people will unsubscribe. In that link, there should be preferences from where users can wish to unsubscribe from all the emails or unsubscribe from sending daily, weekly or monthly emails.

Send individual discount codes

If you are providing any discount for your target audience, you should send individual discount codes to your target audience. One person has received the email and you will request him/her to forward the email to others, it will not work. You should be careful about obeying this rules.
The above email marketing laws should be followed systematically. It will be excellent for enhancing the brand reputation of the company.[/vc_column_text][vc_column_text][adrotate group=”1″][/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][:]

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