Why Email Marketing should be given high importance

SMS Marketing Campaign

[:en][vc_row][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_column_text css=”.vc_custom_1528088556687{margin-top: 60px !important;margin-bottom: 60px !important;}”]Email Marketing is one the effective marketing strategy that can bring huge amount value for your business. Marketers have started to realize the importance of executing an email marketing campaign. 86% business users are now using email marketing to promote their products or services There is hardly any tool that can build a long lasting relationship with your target audience.
However, new businesses are now being launched. Every new business starts doing viral marketing for their business. They use this email marketing tools as one of their weapons. Therefore, a specific user may receive tons of messages of business promotion. Because of this massive competition is lasting in the industry among these businesses. In this case, marketers should have a tactical approach when sending emails to their target audience.

Why an Email Marketing 

1.Email Marketing can bring a huge amount of traffic to your website.
2.Email Marketing is an easy tool for the marketers who want to start a fresh campaign
3.Email Marketing allows you to target a specific audience based on the segmentation
4.Email Marketing will give high return on every penny that has been spent.A survey has indicated that Email Marketing has brought 122% ROI which was 4 times higher than any other marketing method.
5.Email Marketing helps you to keep your customer informed about your product or services
6.Email Marketing is cost-effective
7.Email Marketing allows you to make long-term strategy and continuously engaging with your potential customer.

Things to consider before starting an Email Marketing campaign

1.Firstly, you have to define your email marketing goal. You can use different parameters for setting your goals. You could include sales, traffic to your website, brand recognition, sharing with others as your goal for email marketing campaigns
2.Secondly, you have to define your audience. If you send a football sales offer email to a crippled person, he might get annoyed with those emails. Therefore, you have to carefully target the audience. You should do some research at first about your audience, understand their needs and then send emails after sorting them perfectly
3.Thirdly, you have to fix how are you going to achieve those goals. You can specify the delivery time of the emails, a number of times you will send the emails, contents that will be in the email, image size (if any). This should be defined clearly for a successful email marketing campaign.
If you can define this three parameters (What, Who and How) for your email marketing, you have a good chance to succeed in the email marketing campaign.

Email Marketing Tricks

The success of an email marketing campaign can be measured only by the delivery time and actions taken on that email by a receiver. You have to think hundred times before starting to implement an email marketing campaign.
One of the first thing that should be under consideration is to provide a strong that will grab the attention of your audience. You have to understand your audience first. Different subject line should be different according to your target. Some people forget to give a subject. That is a bad approach. It may decrease the brand reputation of the company. A catchy subject line can trigger sales of your company.
There is a proverb that “The First impression is the Last Impression”. If you can capture the attention of your target audience within the first few lines, then your email blast campaign is a successful one. The best approach is to arise the need for a product or service with a problem definition. If you can point out the problems in your emails and your company has the solutions for it
Crafting a story in the email could be another best option. People love to read stories. If you can spell the magic inside the hearts of the customers with your stories, you are about to get a good engagement. Stories can be related to your business or it could have an emotional appeal that serves the problem of the customer.

Advantages of Email Marketing:

Increases the brand reputation

If you have the perfect brand tone of voice in the emails, it will have a lasting impact on the audience about your company. They can figure out what actually is your company. Emails also let you stay top of the mind among the audience. If they receive frequent emails from a company, they will remember the company name. But one thing has to make sure that you don’t give bombarded emails to your target audience. They might consider it a spam and get frustrated with the company. A good strategic plan should be implemented to schedule your emails based on the audience.

Easy to measure campaigns

Company loves to see the results of a successful campaign. Campaigns that are not measurable can be too costly and possibly the company can see negative numbers in their profits.  Through email blast, you can track whether your campaign is getting engagement through web analytics software. Based on that, you can modify your emails with another subject line and another content. Therefore, you can come up with better targeting with your emails.

Shareable to others

If you have a good content on the emails or have some good solutions for the audience or any offer, then there is a high possibility that they will share it with others and spread positive Word of Mouth(WOM) to others. It will not only promote your company but also bring sales to your products or services.

Time Savior

Time is valuable for a business. You might have so many things to do for your business. You might not have enough time to put all your effort on one single task. Email Marketing surprisingly saves your time. With just a click, you can send thousands of emails to your potential audience. The more that you saved for your business, the more other works that you can engage.
Email Marketing can do amazing things for your business if you execute it wisely. There are marketers who are continuously spending on this tool and receive greater Return on Investment(ROI). I believe this blog will give enriched information on email marketing to the marketers.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][:bd][vc_row][vc_column width=”1/12″][/vc_column][vc_column width=”5/6″][vc_column_text css=”.vc_custom_1528088556687{margin-top: 60px !important;margin-bottom: 60px !important;}”]Email Marketing is one the effective marketing strategy that can bring huge amount value for your business. Marketers have started to realize the importance of executing an email marketing campaign. 86% business users are now using email marketing to promote their products or services There is hardly any tool that can build a long lasting relationship with your target audience.
However, new businesses are now being launched. Every new business starts doing viral marketing for their business. They use this email marketing tools as one of their weapons. Therefore, a specific user may receive tons of messages of business promotion. Because of this massive competition is lasting in the industry among these businesses. In this case, marketers should have a tactical approach when sending emails to their target audience.

Why an Email Marketing 

1.Email Marketing can bring a huge amount of traffic to your website.
2.Email Marketing is an easy tool for the marketers who want to start a fresh campaign
3.Email Marketing allows you to target a specific audience based on the segmentation
4.Email Marketing will give high return on every penny that has been spent.A survey has indicated that Email Marketing has brought 122% ROI which was 4 times higher than any other marketing method.
5.Email Marketing helps you to keep your customer informed about your product or services
6.Email Marketing is cost-effective
7.Email Marketing allows you to make long-term strategy and continuously engaging with your potential customer.

Things to consider before starting an Email Marketing campaign

1.Firstly, you have to define your email marketing goal. You can use different parameters for setting your goals. You could include sales, traffic to your website, brand recognition, sharing with others as your goal for email marketing campaigns
2.Secondly, you have to define your audience. If you send a football sales offer email to a crippled person, he might get annoyed with those emails. Therefore, you have to carefully target the audience. You should do some research at first about your audience, understand their needs and then send emails after sorting them perfectly
3.Thirdly, you have to fix how are you going to achieve those goals. You can specify the delivery time of the emails, a number of times you will send the emails, contents that will be in the email, image size (if any). This should be defined clearly for a successful email marketing campaign.
If you can define this three parameters (What, Who and How) for your email marketing, you have a good chance to succeed in the email marketing campaign.

Email Marketing Tricks

The success of an email marketing campaign can be measured only by the delivery time and actions taken on that email by a receiver. You have to think hundred times before starting to implement an email marketing campaign.
One of the first thing that should be under consideration is to provide a strong that will grab the attention of your audience. You have to understand your audience first. Different subject line should be different according to your target. Some people forget to give a subject. That is a bad approach. It may decrease the brand reputation of the company. A catchy subject line can trigger sales of your company.
There is a proverb that “The First impression is the Last Impression”. If you can capture the attention of your target audience within the first few lines, then your email blast campaign is a successful one. The best approach is to arise the need for a product or service with a problem definition. If you can point out the problems in your emails and your company has the solutions for it
Crafting a story in the email could be another best option. People love to read stories. If you can spell the magic inside the hearts of the customers with your stories, you are about to get a good engagement. Stories can be related to your business or it could have an emotional appeal that serves the problem of the customer.

Advantages of Email Marketing:

Increases the brand reputation

If you have the perfect brand tone of voice in the emails, it will have a lasting impact on the audience about your company. They can figure out what actually is your company. Emails also let you stay top of the mind among the audience. If they receive frequent emails from a company, they will remember the company name. But one thing has to make sure that you don’t give bombarded emails to your target audience. They might consider it a spam and get frustrated with the company. A good strategic plan should be implemented to schedule your emails based on the audience.

Easy to measure campaigns

Company loves to see the results of a successful campaign. Campaigns that are not measurable can be too costly and possibly the company can see negative numbers in their profits.  Through email blast, you can track whether your campaign is getting engagement through web analytics software. Based on that, you can modify your emails with another subject line and another content. Therefore, you can come up with better targeting with your emails.

Shareable to others

If you have a good content on the emails or have some good solutions for the audience or any offer, then there is a high possibility that they will share it with others and spread positive Word of Mouth(WOM) to others. It will not only promote your company but also bring sales to your products or services.

Time Savior

Time is valuable for a business. You might have so many things to do for your business. You might not have enough time to put all your effort on one single task. Email Marketing surprisingly saves your time. With just a click, you can send thousands of emails to your potential audience. The more that you saved for your business, the more other works that you can engage.
Email Marketing can do amazing things for your business if you execute it wisely. There are marketers who are continuously spending on this tool and receive greater Return on Investment(ROI). I believe this blog will give enriched information on email marketing to the marketers.[/vc_column_text][vc_column_text][adrotate group=”1″][/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][:]