Launching Your First SMS Marketing Campaign? – 5 Things To Consider
Utilizing SMS services for marketing purposes is hardly a new phenomenon, although with a little bit of creativity you can ensure your messages stand out from your competitors and start to drive those conversions. Perhaps one of the main benefits of an SMS marketing campaign is that you can cover all bases including contact management, sending and receiving with one simple platform.
In an age where we’re all connected via mobile, you can rest assured that your messages are going to reach their intended audience, regardless of where they are in the world. It’s a cost-effective means of communicating with potential and existing customers and has a high response rate when compared to other traditional means of marketing.
However, before you begin to get your thinking cap on to develop the perfect SMS marketing campaign, it’s a good idea to get the basics covered to ensure that your campaign is going to drive those conversions, create brand loyalty and build lasting customer/brand relationships.
What to Consider Before First SMS Marketing Campaign?
Although the message you want to convey will differ depending on your industry, there are five simple steps every business should take when developing a business text messaging campaign. Without further ado, let’s take a look at the essentials:
1. Find A Suitable Text Message Provider
2. Ensure Your Data Is Of High Quality
Good data needn’t just be a money-saving exercise either when we talk about the ‘quality’ of your data we’re referring to more than just your customer’s phone number – we’re talking about matching it up to their name, account number, interests and even buying habits. Good quality data can dramatically increase the response rate of your campaign as it allows you to add the personal touch to your correspondence. Studies confirm that prospects are much more likely to respond to a text message which has been personally addressed to them in a friendly, colloquial manner. Think to start your message with “Hi Saifur”, it immediately comes across as a genuine means of communication and loses the ‘spam’ factor associated with nameless, soulless campaigns.
3. Make An Effort To Integrate Your Marketing Across All Channels
4. Make Your SMS Communication a Two-Way Street
5. Monitor The Effectiveness Of Your Texts
After you’ve sent your first campaign, it makes sense to try to identify what worked and what didn’t in order to refine and improve your campaigns in the future. As a general rule, all marketers should understand that not all customers are the same. By identifying the customers that responded well to your text marketing, you can then begin to weed out the ones you’re unlikely to get a positive response from. This ends up saving time and money and allows you to better tailor your texts.